Eat With Your Hands!

A campaign for Melbourne social enterprise ‘Tamil Feasts’ to host a food tour visiting regional Australian towns. Through the power of a communal meal, the Eat With Your Hands! tour aims to share stories from asylum seekers settled in Australia to encourage positive perceptions of different cultures.

To engage with country audiences, advertising campaigns and their signature tongue-in-cheek approach were studied. To bridge the divide between the two cultures, unique copy was written to introduce Sri Lankan delicacies in a way that any ordinary Australian could relate to.