Handmade matchsticks sourced from recycled Lapland pine trees in Finland. The Lampø brand is built off the story of Paavo, a Finnish fisherman who recycled fallen trees to develop his long-lasting resin matches to light his sauna each summer.
Matchbooks are seen as quick, cheap and easy. To shift product perception, the brand was built around the origin of the matchsticks and why they were handmade. The importance of environmental impacts in the small choices we make each day was vital to the design direction, with a focus on recycled and biodegradable packaging.